Ultimate Spinach

Ultimate Spinach was founded in 1967 under the name of 'Underground Cinema' as the brainchild of multi-instrumentalist and songwriter <span title="Unknown artist" class="bbcode_unknown">Ian Bruce-Douglas</span>. The same year the band changed their name to 'Ultimate Spinach' and recorded their first record for MGM, produced by the ambitious Alan Lorber. Lorber created together with MGM the marketing concept of the 'Boston Sound' (later 'Bosstown' sound) to propose (and sell) an alternative to the West-coast bands. The three Boston bands starting that "movement" were Ultimate Spinach, Orpheus and The Beacon Street Union.